Digital Marketing

Freelance
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Job# 31647
Contact# 6345056

Email and CRM Marketing Manager

Client Overview: 

Ourclient is a renowned agency presenting unparalleled creative solutions for anextensive portfolio of top brands. Their modern, cutting-edge, and integrated approachpropels them at the forefront of the industry.

 

PositionOverview:

In this position, you would be responsiblefor overseeing all aspects of CRM ensuring the company can make the most out ofmarketing opportunities it offers.

 

Responsibilities:

·        Develop and implementCRM strategies across the company to drive customer retention and customerloyalty and achieve the company’s objectives

·        Establish the CRMplatform structure and architecture to ensure required information captured at keypoints in the customer life cycle

·        Oversee customerjourney mapping, analyze touch points, maximize commercial opportunities, and directcommunications with customers through the CRM

·        Collaborate withcross-functional teams to ensure the CRM works effectively for all aspects ofthe company and ensure the database is segmented effectively for targetedmarketing activities

·        Monitor and maximizecustomer lifetime value strategies to ensure maximum profitability and oversee themigration of all direct communications

·        Implement testingstrategies for all aspects of the CRM to ensure the most effective approach forthe company and its products

 

Key Qualifications:

·        3-5 years’ extensive experiencewith any of the following: Salesforce, NetSuite, MailChimp, HubSpot, or Haystack

·        Extensive direct anddigital marketing experience

·        Strong background incustomer acquisition, re-engagement, and retention strategies