Fashion

Fulltime
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Job# 30862 BH# 362924
Contact# 5899633

Email & CRM Manager

Client Overview: 

Our client is a leading specialty retailer presenting the latest bold and stylish apparel and accessories. Their edgy, cool, and modern approach inspires individuality every day.

Position Overview:

In this role, you would be responsible for planning, executing, and measuring communication with customers across channels to maximize engagement.

Responsibilities:

• Manage email and cross-channel communication strategies to drive acquisition, retention, and re-acquisition 
• Oversee campaign development, setup, QA and reporting across the customer lifecycle, including transactional, acquisition, onboarding, content promotion, and reacquisition campaigns 

• Evaluate customer data to automate more successful customer interactions in partnership with the development and business intelligence teams

• Remain current of emerging trends and recommend key insights to optimize campaign performance, customer value, and retention 
• Collaborate with creative and content teams to develop unique channel specific creative assets and conduct advanced customer analytics to inform new engagement strategies


Key Qualifications:

• 3+ years’ CRM or retention marketing experience with
• Experience with email campaign management tools 

• Proficient with Microsoft Excel; mySQL proficiency preferred 

• Cross-channel marketing experience (SMS, Push, In-App) a plus