E-Commerce

Freelance
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Job# 32109 BH# 371027
Contact# 5961608

Email Marketing Assistant/Specialist

Client Overview: 

Our client is an iconic e-commerce retailer offering a diverse selection of products, including top brands for home, fashion, entertainment. Their innovative, highly strategic, and forward-thinking approach makes it effortless to discover the latest must-haves.

Position Overview:

In this role, you would be responsible for managing email marketing campaigns for demand generation, events, newsletters, and retention programs. You would also be responsible for creating and executing customer-centric emails and generating performance reports.

Responsibilities:

  • Direct all aspects of email marketing campaigns for demand generation, events, newsletters, and retention programs
  • Create campaign components, such as distribution databases, data segmentation rules, campaign documents, forms, and reports
  • Manage HTML documents and email databases; develop campaigns using built-in features of the messaging application; launch live email campaigns
  • Forecast email revenue and traffic, evaluate email campaign performance across KPIs, and execute an email testing roadmap to optimize performance across desktop and mobile
  • Oversee triggered lifecycle campaigns to increase repeat purchase and lifetime value and evaluate optimal customer segmentation and audience strategy
  • Maintain email calendars with accurate dates and email content, including scheduling data transfers, creative hand offs, and quality control planning

Key Qualifications:

  • Bachelor’s degree
  • 3-5 years’ email marketing or database experience
  • Email marketing automation and client management experience
  • Proficient with HTML