Digital Marketing

Freelance
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Job# 31186 BH# 365678
Contact# 6342822

Email Marketing/Editorial Specialist

Client Overview: 

Our client is an iconic entertainment company with significant global reach. Their collaborative, innovative, and imaginative approach distinguishes them as leaders in the industry.

Position Overview:

In this role, you would be responsible for managing editorial marketing content, composing engaging copy, and tracking campaign performance.

Responsibilities:

  • Create, manage and update editorial marketing content through a consumer-facing email channel across various network properties
  • Maintain the editorial calendar for various email newsletters and implement strategies to keep content fresh and compelling to various consumer audiences
  • Compose engaging copy aligned with the brand’s guidelines and utilize digital graphics to accompany campaigns
  • Track campaign performance using email and web analytic tools and test subject lines and engagement results to optimize future editorial decisions
  • Collaborate with the marketing team and external vendors to update changes and maintain program

Key Qualifications:

  • Email marketing and management experience
  • Relevant web or content management experience
  • Strong project management, communication, and organizational skills
  • Experience analyzing email reports and KPIs
  • Knowledge of HTML/CSS
  • Proficient with Adobe Photoshop