Digital Marketing

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Job# 25500 BH# 334585
Contact# 5939355

Email Marketing Manager

GENERAL SUMMARY: The Email Marketing Manager is responsible for driving customer retention through the execution of various email engagement and monetization strategies. 

1. Oversee Daily Operations (50%) 
• Prioritize communications, including vendor/paid placements & test plans. 
• Implement new trigger programs. 
• Ensure execution of industry and Walmart best practices. 
• Review and share program performance & insights on daily/ weekly basis. 
• Own email process from ideation to deployment 

2. Ideation, Planning & Development (50%) 
• Provide strategic leadership by driving innovative solutions through aggressive testing 
• Conceptualize, develop and operationalize new trigger programs. 
• Cultivate internal relationships with various partners to ensure deadlines are clear and attainable. 
• Drive innovative solutions to improve process and quality of deliverables. 

1) Competencies: Skills, knowledge, & abilities 
Functional Competencies: 
• Ability to think strategically and translate strategy into action 
• Proficient in MS Office applications, especially Excel 
• Familiar with Dreamweaver and basic HTML 
• Knowledge of email and/or other direct marketing media 

Interpersonal Competencies: 
• Strong project management skills and attention to detail 
• Strong communication, organization and prioritization skills. 
• Strong analytical & quantitative abilities 
• Ability to work effectively in a cross-functional, fast-paced, dynamic environment 

Leadership Competencies: 
• Ability to anticipate and identify problems and drive them to resolution 
• Strong integrity, maturity, and a constructive approach to challenges 
• Ability to coordinate cross-functional solutions with multiple stake-owners. 

2) Experience: 
• 4-6 years of marketing experience 
• Email/direct marketing experience required 
• Experience with using ESP’s preferred but not required 

3) Minimum educational level: 
• B.A. in Marketing, Business or related field strongly preferred