Fashion

Fulltime
05-10-2018
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Job# 28898 BH# 350930
Contact# 6170879

Email Marketing Manager

Our client, a fashion company in East LA is looking for an Email Marketing Manager to join their team.

Direct hire, full-time position
Starts in a couple weeks

The Email Marketing Manager will be responsible for overseeing all elements of email campaign development to include program design, build, pre-deployment testing/QA and deployment of dynamic triggered (automated programs) and batch emails. 

CRITICAL RESULTS 
• Manage email project workflow: develop schedules; work with cross-functional partners to gather inputs; coordinate production and execution. 
• Develop email marketing strategies to support key business priorities including new product launches, seasonal marketing campaigns, and CRM goals such as customer acquisition and retention. 
• Partner with creative team to develop high-performing, brand-enhancing email campaigns: write creative briefs; provide creative feedback. 
• Analyze email performance, including engagement and sales metrics, and leverage learnings to inform campaign planning and optimization. 
• Strategize and deploy triggered campaigns, dynamic product messaging, and email journeys. 
• Develop e-mail acquisition strategies and monitor customer engagement, retention and profitability. 

EXPERIENCE 
• Bachelor’s degree or equivalent business experience required 
• Hands-on experience with Salesforce Marketing Cloud (Exact Target) required 
• Strong knowledge of email marketing trends and best practices 
• Working knowledge of email content using HTML, CSS and SQL queries 
• Familiarity with automation systems, CRM systems, and web analytics (Google Analytics) is preferred 
• Knowledge of A/B test strategies, multivariate test strategies, and test planning. 

Submit resume for immediate consideration.