Beauty

Freelance
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Job# 30667 BH# 361889
Contact# 6303484

Email Marketing Manager

Client Overview: 

Our client is a top luxury beauty brand creating the finest skin care must-haves. Their innovative, natural, and high-quality products inspire you to feel your most beautiful and healthy every day.

Position Overview:

In this role, you would be responsible for managing email marketing campaigns and forecasting email revenue and traffic.

Responsibilities:

• Direct email marketing campaigns, including new product launches, 360 campaigns, and promotional activity in partnership with brand marketing and creative teams

• Forecast email revenue and traffic, evaluate email campaign performance across KPIs, and execute an email testing roadmap to optimize performance across desktop and mobile

• Manage triggered lifecycle campaigns to increase repeat purchase and lifetime value and evaluate optimal customer segmentation and audience strategy

• Maintain email calendars with accurate dates and email content, including scheduling data transfers, creative hand offs, and quality control planning
• Remain current of emerging industry trends and provide innovative recommendations to drive business across digital messaging channels

Key Qualifications:

• Bachelor’s degree

• 4+ years’ email marketing experience in a retail e-commerce environment

• Experience with Google Analytics and Demandware a plus