Email Marketing Manager
Our client is a top fashion brand creating the latest apparel and accessories must-haves. Their contemporary, on-trend, and cool designs are applauded by the most stylish trendsetters.
As the Email Marketing Manager, you would be responsible for executing and monitoring email marketing campaigns.
• Develop and implement the overall campaign calendar for each season in partnership with marketing, design, and merchandising
• Lead the overall creation process of email campaigns, including project ticket creation for the copywriter, creative team, and email developer to execute the creative assets and send tests
• Manage the approval process, obtain approvals from key stakeholders, adjust campaigns as necessary, and ensure an omni-channel experience across email, stores, social posts, and ads
• Remain current of emerging industry trends and provide innovative recommendations to drive business across digital messaging channels
• 3-4 years’ fashion email marketing or content planning experience
• Copywriting, content creation, and storytelling background
• Excellent project management and organizational skills
• Understanding of web merchandising and web content and inventory and production processes
• Proficient with Salesforce Marketing Cloud, ExactTarget, and Shopify