Digital Marketing Jobs
Email Marketing Manager
Our client, a unisex accessory brand, is looking for a Remote Email Marketing Manager to oversee the email channel, loyalty program, and retention efforts utilizing the CRM platform.
• Own all aspects of the communications program, including all email and/or SMS sends, acquisition/list growth, and triggered, transactional and lifecycle programs.
• Establish email and CRM strategy.
• Create and execute customer segmentation and contact strategies to drive business objectives.
• Build and maintain an eco-system of triggered customer journeys that are tailored around the individual.
• Support the global business from a CRM perspective on the roll out of key retention activities both in the US and globally.
• Develop a loyalty marketing calendar that includes necessary incentives and messages to drive purchase frequency.
• Identify opportunities for loyalty program evolution and action upon these opportunities for future success.
• Identify appropriate engagement and retention metrics and develop a reporting framework to measure the success of our efforts.
• Bachelor’s degree in Communications, Marketing or a related field
• 5+ years of relevant experience
• Experience preferably with Klaviyo or other ESPs
• Experience with using SMS and other communication channels.
• Experience with Swell and/or Annex Cloud
• Experience with CRM tools
• Experience with other Digital Marketing channels a plus (SEO, SEM, Paid Social, etc.)
• Creative and a quick thinker
Send your resume today!