Email Marketing Manager

Our client, a unisex accessory brand, is looking for a Remote Email Marketing Manager to oversee the email channel, loyalty program, and retention efforts utilizing the CRM platform. 

Responsibilities: 

• Own all aspects of the communications program, including all email and/or SMS sends, acquisition/list growth, and triggered, transactional and lifecycle programs.

• Establish email and CRM strategy.

• Create and execute customer segmentation and contact strategies to drive business objectives.

• Build and maintain an eco-system of triggered customer journeys that are tailored around the individual.

• Support the global business from a CRM perspective on the roll out of key retention activities both in the US and globally.

• Develop a loyalty marketing calendar that includes necessary incentives and messages to drive purchase frequency.

• Identify opportunities for loyalty program evolution and action upon these opportunities for future success.

• Identify appropriate engagement and retention metrics and develop a reporting framework to measure the success of our efforts.

Requirements: 

• Bachelor’s degree in Communications, Marketing or a related field 

• 5+ years of relevant experience

• Experience preferably with Klaviyo or other ESPs

• Experience with using SMS and other communication channels.

• Experience with Swell and/or Annex Cloud

• Experience with CRM tools

• Experience with other Digital Marketing channels a plus (SEO, SEM, Paid Social, etc.)

• Creative and a quick thinker

Send your resume today!