Email Marketing Mnager - Freelance
Our client, a creative agency has an immediate need for an Email Marketing Manager. This is an ongoing position for the right candidate.
• Execute production of all email campaigns to include email development, pre-deployment testing/QA, reporting and daily monitoring.
• Create triggers, automations, and journeys within Salesforce Marketing Cloud “Exact Target”
• Administer email project workflow: develop schedules; work with cross-functional partners to gather inputs; coordinate production and execution.
• Partner with creative team and provide feedback of current email best practices to make suggestions in regard to design, layout, messaging and deliverability
• Analyze email performance, including engagement, sales metrics, and inbox placement - leverage learnings to optimize email sends
• Demonstrable knowledge of email best practices extending to targeting, creative messaging, responsive design, deliverability, A/B testing, and email performance metrics
• Bachelor’s degree or equivalent business experience
• Experience working with Salesforce Marketing Cloud (Exact Target) or similar email service provider
• Experience with key email metrics to support and recommend innovative marketing strategies
• Working knowledge of email content using HTML, CSS and SQL queries
Send your resume today!