Marketing

Freelance
04-09-2018
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Job# 28348 BH# 348215
Contact# 5110626

Email Marketing Specialist

Client Overview: 

Our client is a premier advertising agency presenting unsurpassed creative solutions for an extensive portfolio of top brands. Their cutting-edge, groundbreaking, and modern approach propels them at the forefront of the industry.

Position Overview:

In this role, you would be responsible for developing and executing email marketing campaigns. You would also be responsible for working with various teams to implement, deploy, and track campaign performance.

Responsibilities:

• Create campaign components, such as distribution databases, data segmentation rules, campaign documents, forms, and reports

• Manage HTML documents and email databases; develop campaigns using built-in features of the messaging application; launch live email campaigns
• Produce and analyze performance data, develop reports, and ensure distribution to necessary team leads in specified timeframes
• Maintain email calendars with accurate dates and email content, including scheduling data transfers, creative hand offs, and quality control planning
• Remain current of emerging industry trends and provide innovative recommendations to drive business across digital messaging channels

Key Qualifications:

• Bachelor’s degree

• 3+ years’ email campaign development and management experience
• Strong understanding of Salesforce Marketing Cloud / ExactTarget ESP