E-Commerce

Freelance
01-30-2018
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Job# 27205 BH# 342765
Contact# 5162248

Email Marketing Specialist

Client Overview: 

Our client is a renowned company creating premier consumer goods. Their groundbreaking, high-quality, and dynamic approach distinguishes them as leaders in the industry.

Position Overview:

In this role, you would be responsible for managing the email program execution and email communications calendar. You would also be responsible for working with cross-functional teams and overseeing subscriber lists.

Responsibilities:

•  Lead email program execution across the company and manage the email communications calendar and online ticketing system for new email requests

• Ensure the company’s email processes are followed by internal stakeholders; oversee external resource dedicated to HTML coding
• Evaluate and modify email communications to ensure the tone is aligned with the brand’s voice; review content for grammar, spelling, and Associated Press style 
• Partner with cross-functional teams to confirm email approvals before message release and work with the email agency for all scoped projects
• Code (HTML) time-sensitive emails in the company’s email service provider and conduct A/B testing to improve email performance for subject lines, email copy, and CTAs 
• Oversee subscriber lists, manage deployment automated, multi-touch, B2B programs for existing customers, and enforce anti-spam law requirements

Key Qualifications:

• Bachelor’s degree 

• 3-5+ years’ email marketing and project management experience

• Agency experience preferred

• Fluency in HTML to code and debug outbound emails