Digital Marketing
Email Marketing Specialist
Client Overview:
Ourclient is an iconic specialty retailer offering a wide-array of productsspanning from home, entertainment, and clothing. With their high-qualityproducts, diverse selection, and exceptional customer service, it’s never beeneasier to find everything you need in one convenient location.
PositionOverview:
In this role,you would be responsible for developing and executing email marketing campaigns. You would also beresponsible for working with various teams to implement, deploy, and trackcampaign performance.
Responsibilities:
• Createcampaign components, such as distribution databases, data segmentation rules,campaign documents, forms, and reports
• ManageHTML documents and email databases; developcampaigns using built-in features of themessaging application; launch live emailcampaigns
• Produce andanalyze performance data, develop reports, and ensure distribution to necessaryteam leads in specified timeframes
• Maintainemail calendars with accurate dates and email content, including schedulingdata transfers, creative hand offs, and quality control planning
• Remain current of emerging industrytrends and provide innovative recommendations todrive business across digital messaging channels
Key Qualifications:
• Strong emailmarketing experience
• Proficientwith Microsoft Office suite