Digital Marketing

Freelance
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Job# 31246 BH# 364620
Contact# 6342822

Enterprise-Level Paid Search Marketing Manager

Client Overview: 

Our client is an iconic entertainment company with significant global reach. Their collaborative, innovative, and imaginative approach distinguishes them as leaders in the industry.

Position Overview:

In this role, you would be responsible for overseeing all paid search for enterprise-level stores and managing the budget, forecasting, and campaign efficiency.

Responsibilities:

  • Manage and execute all paid search for enterprise-level stores, including Google Ads, Bing Ads, and PLAs
  • Work hands-on with paid search management platforms, including Adobe Media Optimizer, Google/DoubleClick, Kenshoo, and Marin
  • Oversee the budget, forecasting, and campaign efficiency as measured through ROAS and collaborate with cross-functional teams
  • Coordinate the development and delivery of required assets for copy and creative between internal and external creative teams and paid search partners
  • Evaluate campaign performance using internal and external reporting and analytics tools

and provide actionable insights

  • Partner with product and engineering teams to enhance the site performance, such as data feeds, tracking pixels, and tagging

Key Qualifications:

  • Enterprise e-commerce experience at a national retailer or equivalent
  • Adobe Analytics (Adobe Media Optimizer) experience
  • Proficient with Bing Ads, Excel, Google Analytics/AdWords, Google/DoubleClick, Google Sheets, Kenshoo, Marin, and Search Ads 360