Facebook Marketing Analyst - Paid Social
We're seeking a savvy Facebook Marketing Analyst - Paid Social who has expertise in Facebook marketing for E-commerce in the direct-to-consumer space to help drive our customer acquisition initiatives across all paid social channels.
Own the entire Facebook/Instagram marketing channel developing and testing innovative ways to target the right audiences, build out the right funnels, and continually maximize revenue at a target ROAS in a highly competitive marketplace.
Using your creativity ability and advanced use of audience building and targeting, build relevant, engaging, and actionable ad campaigns that convert.
Utilize landing page tools to optimize the visitor journey and generate conversions for both prospecting and retargeting campaigns.
Growth hack all primary paid social channels including Pinterest, Snapchat, Display, Retargeting, Native and more.
2+ years of Facebook marketing in the consumer ecommerce vertical REQUIRED
Mastery of Facebook Ads Manager and relevant 3rd party optimization tools
Landing page optimization tool experience required (Unbounce, Leadpages, ClickFunnels, etc)
Google Analytics advanced expertise
GTM and FB ad pixel management
Shopify, Magento or equivalent E-comm platform experience a plus
Proficient at Microsoft Excel (VLookups, pivot tables, macros, etc)
Adobe Photoshop and Illustrator experience a plus
HTML/CSS a plus