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Job# 38096 BH# 398556
Contact# 5961608

Freelance Email Marketing Specialist (Pharma)

Freelance Email Marketing Specialist (Pharma)

Position Overview

The Email Marketing Specialist will be responsible for optimizing the email program for maximum performance, analytics, reporting and testing. This role oversees day-to-day execution of email campaign from ideation, calendar management, implementation, deployment, constant testing and optimization.

Role & Responsibilities:

  • Execute, maintain and develop email marketing campaigns.
  • Manage campaign set-up, deployment, campaign segmentation, testing and prioritization.
  • Build and manage retention marketing monthly and annual calendars to ensure that all campaigns are created, updated, and scheduled.
  • Support campaign development, setup, QA and reporting across the customer lifecycle.
  • Develop strategies and implementation plans for new email program initiatives with a focus on a personalized experience.
  • Test and QA campaigns. 
  • Work with email technology partners and platform operations teams to ensure success of marketing campaigns
  • Manage regular reporting and analytics for program performance, A/B tests and other ad-hoc requests, overseeing the interpretation of email data, content development, and product enhancements

Job Qualifications:

  • Experience in retail/DTC e-commerce 
  • 3-5 years of experience working in email marketing, including content building, segmentation, A/B testing, and campaign automation
  • Experience with Google Analytics or similar and HubSpot 
  • Strong analytical skills, with the ability to clearly summarize key learnings and recommendations from raw data
  • Resourceful self-starter with excellent problem-solving skills, exceptional attention to detail, and effective communications skills
  • Knowledge of SEO and Social Media is highly preferred