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Job# 27255 BH# 343543
Contact# 6170879

Freelance Senior Strategic Insights Analyst *New York*

Our client, a strategic marketing and communications firm specializing in Entertainment and Pop Culture is looking for a Freelance Senior Strategic Insights Analyst for 3-4 weeks, possibly longer. 

Primary Responsibilities: 

-Support client teams by translating marketing and business objectives into an appropriate measurement framework and reporting for Experiential programs 
-Establish meaningful KPIs that ladder back to program objectives 
-Create projections and forecasts, monitor program performance and variances versus goals 
-Audit data sets and reports for accuracy, validity and data integrity 
-Build and maintain data collection processes to ensure accuracy and timely delivery of results 
-Create appropriate tools, dashboards and data visualizations to effectively communicate insights 
-Analyze data, identify trends, and interpret results to establish key takeaways and business recommendations 
-Create insightful, concise reports to aid in evaluating programs with internal teams 
-Prepare client-ready dashboards, reports and presentations; participate in client meetings, conference calls and presentations 
-Serve as a liaison for agency and client teams; keeping up to date with programming, communicating status and changes to the wider SI&A team 
-Complete ad hoc requests from account team and client and ensure accurate fulfillment in a timely manner 
-Explore innovative measurement tools and approaches and recommend new solutions 
-Serve as a resource and subject matter expert on market research vendors, analytics tools and measurement best practices 
-Flexibility in work schedule required with weekend / evening hours 
-Occasional travel may be required 

Required Experience and Skills: 

-Bachelor’s degree. Advanced degrees preferred 
-Minimum 3-5 years of experience in data analysis, business analysis, market research or consumer insights 
-Must have excellent computer skills, expert in Microsoft Office (Excel, PowerPoint, Word, Access) 
-Experience using analytics and visualization tools (e.g. SPSS, SQL, R, Excel Macros, Tableau, Power BI, Piktochart, etc.) preferred 
-Ability to communicate complex information clearly and concisely to a variety of audiences 
-Skilled at visualizing data that clearly illustrates information and performance 
-Exceptional project management skills: manages multiple priorities, handles pressure and meets tight deadlines 
-Excellent written and verbal communication skills 
-Keen attention to detail with a strong focus on accuracy 
-Creative problem solving skills 
-Collaborative and good team player 
-Manage and develop strong client relationships, both internal and external 


Please submit resume for consideration.

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