Beauty

Fulltime
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Job# 31875 BH# 363394
Contact# 5609334

Global Marketing Manager

Client Overview: 

Our client is an iconic beauty brand creating the latest must-haves for every beauty enthusiast. Their innovative, on-trend, and high-quality products inspire you to feel your most confident every day.

Position Overview:

In this position, you would be responsible for overseeing market and competitive analyses, concept writing, trend and category reports, social strategy, and creative briefs.

Responsibilities:

• Oversee the development and execution of business plans for assigned fragrance portfolio and lead global brand strategy, including pricing and promotion

• Direct all aspects of global strategy, including brand positioning, innovation strategy, global media and investment, and distribution

• Manage the full product launch life cycle, including ideation, concept development, validation, formula development, testing, and launch

• Develop and implement global assets for regional media, in-store, and digital needs and work with the PR team to execute PR strategies

• Maintain strong relationships with external advertising and creative agency relationships and work with cross-functional internal teams

Key Qualifications:

• Bachelor’s degree; master’s degree in marketing preferred

• 5+ years’ marketing management in global fragrance brand development or related category experience

• Experience creating 360 marketing launch plans

• Background with US media briefing and planning