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Job# 24493 BH# 325831
Contact# 5813575

Growth Associate

Client Overview: 

Our client is a leading beauty brand that makes it easy for the beauty obsessed to discover the latest and hottest products. Their chic, high-end, and on trend approach presents customized products for every beauty lover to pamper themselves and inspire creativity.

Position Overview:

In this role, you would be responsible for building out digital and social media campaigns, focusing on strategic planning, campaign creation, optimizing what they have in a digital landscape. You would also be responsible for partnering with IT to gather performance data for direct response campaigns, key word searches, and KPI dashboard.


• Manage all aspects of Pinterest direct response campaigns, including concept development and optimization 

• Collaborate with the IT team to track campaign performance and gather KPI dashboard data; develop comprehensive daily, weekly, and monthly reports highlighting campaign effectiveness

• Conduct keyword research and perform analysis on search terms; perform ongoing keyword discovery, expansion, and optimization
• Research and remain current of emerging industry trends; develop innovative and creative concepts and messaging
• Oversee ongoing large-scale creative rotation and rigorous A/B testing, including landing page optimization to increase conversion rates
• Enhance the advertising operation process and test new ad products 

Key Qualifications:

• Bachelor’s degree

• 2 years’ SEM campaign experience within a marketing department or ad agency 

• SEM background in Adwords, Bing or Yahoo Gemini a plus
• SQL and/or basic web programming experience (HTML, CSS, PHP) a plus