Growth Associate

Client Overview: 

Our client is a leading beauty brand that makes it easy for thebeauty obsessed to discover the latest and hottest products. Their chic,high-end, and on trend approach presents customized products for every beautylover to pamper themselves and inspire creativity.

PositionOverview:

In this role, you would beresponsible for building out digital and social media campaigns, focusing on strategicplanning, campaign creation, optimizing what they have in a digital landscape.You would also be responsible for partnering with IT to gather performance datafor direct response campaigns, key word searches, and KPI dashboard.

Responsibilities:

• Manage all aspects ofPinterest direct response campaigns, including concept development andoptimization 

• Collaborate with the ITteam to track campaign performance and gather KPI dashboard data; developcomprehensive daily, weekly, and monthly reports highlighting campaigneffectiveness

• Conduct keyword researchand perform analysis on search terms; perform ongoing keyword discovery,expansion, and optimization
• Research and remain current of emergingindustry trends; develop innovative and creative concepts and messaging
• Oversee ongoing large-scale creative rotationand rigorous A/B testing, including landing page optimization to increaseconversion rates
• Enhance the advertising operation process andtest new ad products 

Key Qualifications:

• Bachelor’s degree

• 2 years’ SEM campaign experiencewithin a marketing department or ad agency 

• SEM background inAdwords, Bing or Yahoo Gemini a plus
• SQL and/or basic web programming experience (HTML,CSS, PHP) a plus