Our client is a popular beauty brand creating the latest hair care must-haves. Their innovative, on-trend, and high-quality products empower you to feel your most beautiful.
In this role, you would be responsible for driving customer acquisition and managing paid growth acquisition. You would be responsible for overseeing scaling spend on Facebook Ads, Google Adwords, and other social platforms like YouTube and Pinterest.
• Drive growth and strategy for all digital acquisition channels; manage paid marketing channels, including Facebook and AdWords
• Develop, implement, and maintain user acquisition campaigns, monitor performance, and adjust spend as necessary
• Monitor campaign performance in comparison to benchmarks, analytics, and target ROI’s and KPI’s; drive optimization through A/B tests and experiments
• Analyze user behavior data to increase traffic and conversion rates; remain current of emerging industry trends
• 2+ years’ growth hacking experience in a digital agency or eCommerce brand
• Deep expertise in Facebook Power Editor, Google Adwords, and Google Analytics