Growth Marketing Manager

Client Overview: 

Our client is a leading financial institution helping consumers and businesses achieve their financial goals. Their innovative, dynamic, and transformative approach enables every individual to live confidently about their finances.

Position Overview:

In this role, you would be responsible for implementing the company’s customer acquisition strategy. You would also be responsible for conducting deep analysis of marketing spend and working with cross-functional teams.

Responsibilities:

• Develop and implement the company’s customer acquisition strategy and manage all aspects of execution, including metrics and ROI tracking
• Oversee paid advertising and media buys across online and offline channels in partnership with agency partners

• Conduct deep analysis of marketing spend across various channels, including display, search, TV, radio, print, and email

• Establish and maintain strong relationships with related organizations and the product team to optimize digital experience for conversion

• Serve as the project manager for digital campaigns and work with creative, content, and compliance teams

Key Qualifications:

• Bachelor’s degree in marketing, business or analytical field; master's degree preferred
• 6+ years’ customer acquisition marketing experience

• Experience working with agency partners preferred 

• Advanced proficiency with Google and Adobe Analytics