Beauty

Fulltime
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Job# 31449 BH# 367746
Contact# 5802175

Head of Marketing (K-Beauty)

Client Overview: 

Our client is a well-established K-Beauty brand known for their Sheet Masks. They will be launching in the US this year. 

Position Overview:

In this role, you would be responsible for driving category growth in the US markets and serving as the liaison with international markets.

Responsibilities:

  • Lead brand marketing customer acquisition and retention strategies across multiple channels, including paid, search, email, social, and affiliate to identify target customer segments
  • Implement an engaging consumer brand experience and lead marketing mix strategies, including digital and retail
  • Integrate strategic countries in the development process and build the three-year marketing plan according to competition, distribution, and consumers
  • Oversee company marketing budgets and spend, forecasts, ROI, revenue growth, projections, and trends
  • Develop and implement the company’s digital marketing funnel across customer segments to optimize conversion and revenue
  • Collaborate with various cross-functional teams, including creative teams to manage a cohesive and consistent brand image

Key Qualifications:

  • Bachelor’s Degree
  • 7+ years’ beauty marketing industry experience with some of it being in Mass Skincare
  • K-Beauty obsessed
  • Knowledge of international markets, ideally with a footprint in Korea