Marketing

Fulltime
01-08-2018
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Job# 26690 BH# 340986
Contact# 5162248

Inbound Marketing Specialist

Client Overview:

Our client is a renowned marketing agency presenting  unparalleled solutions for an extensive portfolio of top brands. Their strategic, integrated, and customized approach distinguishes them at the forefront of the industry.

Position Overview:

In this role, you would be responsible for developing and implementing the digital communication strategy. You would also be responsible for overseeing marketing automation and partnering with cross-functional marketing and communications team members.

Responsibilities:

• Develop and implement digital marketing strategies to engage key stakeholders; increase leads, identify demographics, synch with CRM, and exceed business objectives 
• Manage marketing automation technology and setup communication flows to targeted audiences with data from the CRM with dynamic text
• Partner with  cross-functional teams, such as marketing and communications, social media strategy, content strategy, and key members
• Create, update, maintain, and optimize content across various communication plans for each program; ensure copy and branding remains cohesive, consistent, and accurate across all platforms
• Conduct data analysis across programs, campaigns, and segments and provide strategic recommendations to continually improve 

Key Qualifications:

• Bachelor’s degree

• 4-6 years’ marketing experience

• HubSpot and/or Pardot Certification