Marketing

Fulltime
12-29-2017
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Job# 25999 BH# 335929
Contact# 6078406

Junior Digital Marketing Analyst

Client Overview: 

Our client is a well-known textile company offering solutions for residential and commercial spaces. With their innovative, high-quality, and diverse selection of products, it’s never been easier to transform every space into a beautiful oasis.

Position Overview:

In this role, you would be responsible for supporting the Director of Digital Marketing with analyzing, testing, and optimizing online marketing campaigns.

Responsibilities:

• Manage and optimize digital marketing, including paid search to achieve lead conversion targets and position the channel for sustainable and profitable growth
• Evaluate, test, and optimize digital marketing campaigns; maintain the monthly digital and paid search budget 

• Increase traffic and sales lead volume and maintain cost per lead and margins; oversee digital keyword bidding 
• Generate reports highlighting traffic, spend, and conversion performance; monitor and protect company trademarks on search result pages 
• Evaluate vendor contracts and  launch sales promotions and studies; implement new optimization concepts and tests and report results 

Key Qualifications:

• Bachelor’s degree in business, marketing, or related field
• 1.5+ years’ SEM experience
• Strong understanding of Adwords, Analytics, Search Advanced, Display Advanced, and DoubleClick