Digital

Freelance
05-29-2018
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Job# 29200 BH# 352236
Contact# 5961608

Lead Generation Specialist

Client Overview: 

Our client is an iconic company presenting an extensive portfolio of top entertainment and the latest information. Their innovative, dynamic, and integrated approach distinguishes them as a leader in the industry across the globe.

Position Overview:

In this role, you would be responsible for assisting with daily operations and improving data quality activities for lead-generation and direct marketing.

Responsibilities:

• Manage and execute email campaigns via an email marketing platform and test, launch, and optimize creative content to meets client’s targets 
• Traffic, setup, and execute lead generation campaigns and evaluate results, behaviors, and metrics to forecast trends
• Ensure all aspects of campaigns are completed on-time and accurately according to campaign lead criteria
• Collaborate with cross-functional teams, including operations, sales and client services to ensure successful delivery of campaigns 
• Lead quality control and data research to ensure delivery with accuracy and quality leads across all campaigns 

Key Qualifications:

• An understanding of digital marketing and lead generation techniques

• Client service oriented

• Proficient with Microsoft Office Suite, LinkedIn, HTML, CSS, code editing tools, and design tools