E-Commerce

Fulltime
03-15-2018
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Job# 28267 BH# 346449
Contact# 5938668

Manager, Digital and Advanced Analytics

Client Overview: 

Our client is an iconic health, wellness, and beauty company, offering an extensive and diverse portfolio of well-known brands. Their innovative, inspiring, and collaborative approach presents the highest quality products for every consumer to enjoy.

Position Overview:

In this role, you would be responsible for managing digital analytics and driving improvement in data-driven consumer-focused digital ecosystem performance.

Responsibilities:

• Lead digital analytics to enhance the company’s proficiency and maximize business impact and drive improvement in data-driven consumer-focused digital ecosystem performance

• Improve project designs and implement new technologies to increase effectiveness across paid digital media, eretail media, CRM, social, mobile, influencers, search, precision targeting, and programmatic

• Identify opportunities and enhance agile granular measurement within one of North American business units

• Implement consumer 360 marketing campaigns to improve precision targeting across the brands for paid, owned, and earned media within the assigned business unit 
• Collaborate with cross-functional partners, including IT and agencies to gather necessary data and implement audience segmentations, measurement, tracking, and reporting

• Oversee digital analysis and generate performance reports for executive-level business stakeholders and provide key insights for brand performance, competitive landscape, and opportunities

Key Qualifications:

• Bachelor's degree; master’s degree preferred

• 5+ years’ programmatic media, digital analytics, digital marketing, media, and/or consulting experience
• Understanding of the digital ecosystem