Manager, Global Marketing (Skincare & Complexion) | Prestige Beauty | NYC
Our client believes there are no rules when it comes to beauty. They encourage experimenting and having fun with makeup by enhancing one's natural beauty and individual characteristics.
In this role, you will manage the Complexion and Skincare global categories to increase growth and build brand equity. You'll be responsible for developing launch strategies including product positioning, concept, event guidelines, launch tools and consumer activations.
Direct global marketing strategy to differentiate and elevate the brand; direct marketing research initiatives to continue building brand equity and awareness
Collaboratively create and implement cohesive launch strategies; liaise with communications, digital, and education teams to develop activation plans to generate consumer interest
Present new launch updates for product launches at the quarterly marketing meeting; prepare strategic planning and retailer presentations; lead the sampling program for key launches in conjunction with product development teams
Conduct full category analysis and provide highly strategic recommendations for new products
Remain current on emerging industry trends and best practices; provide recommendations and competitive insights with regional and global teams
Bachelor’s degree from an accredited university; MBA preferred
4-6 years' relevant marketing experience with 2+ years in Makeup/Skincare
Obsessed with beauty and fashion - you're the person people trust with the hottest trends!