Retail

Fulltime
07-11-2018
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Job# 29720 BH# 355482
Contact# 5988403

Manager, Public Relations and Community Engagement

Client Overview: 

Our client is a renowned specialty retailer and destination for the latest gifts, accessories, and books. Their innovative, dynamic, and on-trend approach distinguishes them as leaders in the industry.

Position Overview:

In this position, you would be responsible for directing the PR strategy to drive brand awareness growth in the local U.S. market and engage meaningfully with customers.

Responsibilities:

• Create, execute, and optimize a full-scale PR strategy and lead and execute events, and maintain strong relationships with key media leaders

• Develop local signage, invitations, ads, and other promotional support for regional events and execute community in-store fundraisers

• Manage strategies and drive results aligned with the PR weekly, monthly, quarterly, yearly goals and track brand impressions

• Establish the media outreach calendar to pitch and leverage media opportunities for all clients and lead daily sample trafficking and press clippings binder

• Implement and manage influencer marketing programs and track published influencer content and assist with creating campaign reports

• Research and identify key influencers across multiple channels; source, build, and maintain the influencer database of bloggers, advocates, and influencers

Key Qualifications:

• Bachelor's degree 
• 5-7 years’ marketing, sales, public relations, and/or event management experience

• Passion for retail marketing and customer communication