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Job# 36070 BH# 388954
Contact# 5455069

Marketing Automation Manager

Rapidly expanding higher education institution is looking for a dynamic Marketing Automation Manager to join their team.  You will be responsible for inbound/outbound efforts and partner closely with creative, content, and marketing teams.  You will need to be hands on throughout the entire lifecycle, proficient with data-driven marketing, demand generation, and email marketing platforms.  You will be working with Salesforce Marketing Cloud and will be tasked with reviewing existing campaigns, establishing consumer journey, enhance lead nurturing & engagement, and develop scoring mechanisms. 

Requirements:

  • Bachelor’s Degree in Marketing or related
  • 3-6 years of Marketing Automation experience
  • Experience with Email and SMS marketing automation
  • Excellent communication (cross-functional and stakeholder)
  • Customer Journey experience