Marketing

Fulltime
01-19-2017
Print this Job Refer a Friend Apply for this Job!
Job# 21772 BH# 311446
Contact# 5938668

Marketing Automation Manager

Company Overview:

Our client is a well-known, innovative and informative international multimedia news provider.  They speak to a global audience with thousands of journalists delivering unparalleled international and national news. Their company culture is incredibly inclusive and refreshingly collaborative.

Position Overview:

 In this role, you will implement the global email strategy and take ownership of the marketing automation programs in Eloqua. 

Responsibilities:

  • Drive the global email strategy and execute lead generation campaigns; nurture prospects through the marketing funnel and deliver superior results for engagement and conversion
  • Develop a variety of email campaigns – lead generation, welcome, nurturing, newsletters, up-sell, cross-sell and event promotion
  • Manage all aspects of the Eloqua marketing platform including email/landing page development, testing & optimization, lead scoring, database management and reporting & analysis
  •  Conduct data analysis and segmentation to build targeted email programs across the funnel
  • Utilize A/B testing for email and landing page optimization
  • Analyze performance metrics and develop campaign, content and workflow recommendations

Key Qualifications:

  • Minimum of two years experience of email marketing in a B2B capacity
  • Proficiency and experience with the Eloqua marketing automation platform (including the creation of email templates and custom landing pages) and Salesforce CRM system essential
  • Good level of HTML and associated coding a must
  • Excellent organizational skills and strong attention to detail
  • Strong written and verbal communication skills
  • Bachelors (or equivalent) with a concentration in Marketing strongly preferred