Digital

Fulltime
06-19-2018
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Job# 29424 BH# 353931
Contact# 5162248

Marketing Automation Manger

Client Overview:

Our client is a renowned company creating revolutionary online and mobile platforms. Their cutting-edge, groundbreaking, and technologically advanced approach propels them at the forefront of the industry.

Position Overview:

In this role, you would be responsible for building performance marketing email campaigns to drive revenue and lead generation across the company’s brand sites.

Responsibilities:

• Oversee the setup, maintenance, and optimization for all email marketing plans; establish A/B testing and promotion procedure for optimal email communication

• Manage marketing campaign concept development and implementation; direct e-communications calendar to ensure efficient and on time delivery
• Develop audience lists and segment targets based on behaviors, interests, activity, and user life cycle 

• Analyze campaign performance metrics, reporting, conversions, attribution, and effectiveness; provide insight to continually enhance processes and drive optimal success rates
• Liaise with Account Manager and external partners to successfully create and execute campaigns;
collaborate with web developers and email service providers to present requirements 
• Serve as the key contact for marketing campaigns and discuss improvement strategies; remain current on industry trends and provide recommendations to increase performance and engagement

Key Qualifications:

• Extensive experience in (CRM) Email Marketing Platforms 
• Experience building CRM databases, SQL queries, email and data automations, and one-off email campaigns 

• Strong HTML skills