Digital Marketing Jobs
Our client is looking for a Marketing/Data Analyst to join their team! You will play a pivotal role in developing and leveraging the customer database. Analyzing customer behavior and deriving insights to drive business growth. You will create and maintain a suite of customer reports and a loyalty dashboard to track the performance of the loyalty program. You will identify and develop patterns that drive user conversions across all channels, focusing on email, sms, and loyalty, find opportunities to improve channel engagement, and increase LTV, retention rate, and purchase frequency. You will establish a test and iterate approach to enable rapid optimization of the omni customer experience. You will be essential to developing an omni-channel customer experience. Key Responsibilities: - Take ownership of digital data ensuring that all systems and channels are tracking accurately, and data is processed in an automated, easy to read format to help drive strategy, vision and decision-making for key digital stakeholders. - Leverage multiple data sources, establish unified customer data view and reporting with clear KPI & tracking for digital and offline channels. Supplement with key insights – actionable nuggets that business partners can respond to. - Work on weekly business review reporting and executive dashboard from an Email and CRM perspective. - Work with CRM team to establish a single view of the Windsor customer & measurement of the personalization program. - Develop customer profiles, and customer segmentations based on recency, frequency, lapsed and monetary value of our customers - Work on developing and expanding the loyalty program and tracking key KPIs to measure the success of the program. - Develop in-store loyalty capture reporting and bad data capture reporting to distribute to store operations team on a regular basis. - Direct email marketing strategies that promote customer loyalty, reengage lapsed customers, and focus on cross-channel selling and upselling strategies. - Perform analyses including but not limited to: advertising performance analysis, website analytics, customer segmentation, survey design and analysis, ROI modeling, lifetime value analysis, cross channel analysis, and media mix analysis. - Working with platform experience & social teams, develop test and learn actionable program to constantly optimize user/shopper experience and drive value by channel and device. - Work with digital content team & develop ways to measure content performance and inform digital content creation. - Develop value-driven database segments to elevate digital channel performance and fuel revenue growth. - Build a framework linking online activity to offline behavior, developing valuations of online actions based on their impact to both brick-and-mortar and e-commerce sales. - Assist in building infrastructure, vision, and analytic tools to support customer centric programs that span campaigns and focus on customer level offer optimization. - Experience in simplifying complex information and explaining findings, outcomes and presenting insights clearly to non-technical stakeholders to reach commercial goals. Qualifications: - Bachelor’s Degree required - Strong analytical and data visualization skills - Demonstrated experience conducting in-depth analysis of various marketing channels, including but not limited to, email, organic social, paid social/digital, SEM/SEO, and retail stores etc. - Versed in Google Analytics as well as various BI Platforms such as Alteryx - 3+ years of marketing analyst experience in a dynamic, data-driven environment, preferably in fashion retail - Data management experience utilizing programming is a strong plus (e.g. SQL) - Strong computer skills particularly MS Office (Strong Excel and PowerPoint skills are necessary). - Ability to work under tight deadlines, deal with diverse levels of personnel in a multi-functional environment - Ability to work independently, under general direction, and create organized work plans and output requirements in a timely fashion. - Demonstrate creative thinking and good business judgment - Ability to be flexible, multi-task, have strong organizational, communication and leadership skills to meet strict deadlines and manage multiple projects - Must have strong interpersonal skills and the ability to deal with all levels of management. Send your resumes today!