Fashion

Freelance
05-09-2018
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Job# 29349 BH# 350795
Contact# 5609334

Marketing Director

Client Overview: 

Our client is a well-known company presenting the latest must-have accessories and jewelry. Their on-trend, contemporary, and cool designs distinguish them as leaders in the industry across the globe.

Position Overview:

In this role, you would be responsible for leading product and program marketing campaigns. You would also be responsible for managing strategic planning and training a team.

Responsibilities:

• Develop and implement product and program marketing campaigns targeted to a diverse set of consumers

• Ensure brand consistency across digital messaging, promotional materials, advertising, public relations, and all other internal and external communications

• Oversee strategic planning, including corporate positioning, market and competitive analysis, customer segment selection, and penetration plans

• Direct all marketing communications, including branding, public relations, community relations, customer loyalty, and digital design and content

• Manage and mentor a marketing team, foster a collaborative environment, and provide guidance to achieve marketing objectives

Key Qualifications:

• Bachelor’s degree; MBA preferred

• 10+ years’ marketing experience at an accessories/fashion/beauty retail company

• Expertise in omni channel, especially retail stores, concessions and online

• Ability to train a marketing/creative team