Development Tech

Freelance
Print this Job Refer a Friend Apply for this Job!
Job# 32980 BH# 374647
Contact# 5899633

Marketing Manager

Client Overview:

Our client is a well-known company presenting a revolutionary and award-winning digital platform. Their forward-thinking, collaborative, and technologically advanced approach offers easy-to-use tools to build businesses like no other.

Position Overview:

As the Marketing Manager, you would be responsible for supporting the Digital SMB strategy and supports key stakeholders across marketing, sales, and product teams.

Responsibilities:

• Support the Digital SMB strategy and supports key stakeholders across marketing, sales, and product teams
• Assist with SMB forms optimization use-cases for paid and organic channels and the needed cross-functional communication 
• Help with all brief creation needed for any Digital SMB initiatives and act as the SMB visitor evangelist by supporting the continual optimization of the visitor prospect and customer journey 
•  Maintain the proper balance between lead generation, branding, and user experience and maximize the conversion of quality leads at scale

• Leverage experience with content marketing, lead generation, case studies, nurture campaigns, paid acquisition, co-marketing, and funnel optimization. 
• Increase on-page conversion rates (CRO) to improve the efficiency of generated SMB pipeline across the site 

Key Qualifications:

• 5-8 years’ overall digital, marketing, SMB, user experience with increasing responsibility, scope, outcomes, and business impact
• Experience in SMB persona, SMB user journey, and overall small business needs 
• Background in other online marketing disciplines, such as UX, user testing, and marketing operations 

• Experience in writing briefs and ability to articulate ideas via exec-ready decks