Development Tech

Fulltime
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Job# 32762 BH# 373725
Contact# 5938668

Marketing Manager, Demand Generation

Client Overview:

Our client is a renowned company presenting cutting-edge marketing solutions for an extensive portfolio of top brands. Their modern, innovative, and integrated approach is revolutionizing the industry every day.

Position Overview:

As the Marketing Manager, you would be responsible for working directly with the sales and marketing leadership teams to drive the company’s market presence and increase prospect engagement.

Responsibilities:

• Drive the company’s market presence and increase prospect engagement in partnership with sales and marketing leadership teams

• Develop and implement marketing campaigns designed to generate qualified leads from the company’s strategic target account list

• Manage email marketing campaigns targeting various customer segments to grow the brand’s customer base through acquisition, retention, and behavioral triggered campaigns

• Optimize lead nurturing workflows to convert leads into customers and establish email nurture flows to engage and qualify captured leads and convert to qualified leads

• Measure marketing campaign performance, levergage data to improve methods of driving demand and revenue

Key Qualifications:

• Bachelor’s degree

• Marketing Automation Manager experience, preferably within the SaaS space
• Knowledge of HTML, email-campaign best practices, and email fundamentals, including reputation, spam, security, and deliverability

• Strong background with sales & marketing software, preferably Salesforce and Marketo