Fashion

Freelance
05-08-2018
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Job# 28797 BH# 350674
Contact# 5899633

Marketing Manager, Global Digital Brand Management

Client Overview: 

Our client is a well-known fashion brand creating comfortable and beautiful apparel and accessories. Their classic, effortless, and contemporary designs are a staple in every wardrobe and loved by the most stylish individuals across the globe.

Position Overview:

In this role, you would be responsible for developing and implementing the brand’s digital marketing strategy and cross-platform campaign.
 

Responsibilities:

• Assist with developing and implementing the brand’s marketing strategy and cross-platform media campaign
• Collaborate with brand management and online buying to understand global assortment, brand initiatives, and online business needs 

• Build strategic messaging and content plan based on key customer segments and achieve account brand needs and personalization efforts

• Develop briefs for site and email messages, confirm message hierarchy, and ensure customer need and product information defined 
• Generate media campaign performance reports across a range of interconnected media and digital initiatives and provide key insights
• Oversee the budget, create monthly POs, and maintain flowcharts, budget, and measurement trackers 
 

Key Qualifications:

• Bachelor’s degree

• 3+ years’ retail, ecommerce, and brand management experience

• Experience working with creative teams