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Job# 37101 BH# 393273
Contact# 5719502

Marketing Manager (Legal)

Our client is a law firm in Encino and they are looking to hire a full-time Marketing Manager. This role will be on-site with Covid safety precautions in place. 

In this role, the Marketing Manager will support the CMO across daily marketing needs as the firm has begun to scale geographically. This role will have an increasing importance in managing day-to-day marketing efforts across advertising, lead and client messaging.

Responsibilities:

Develop new marketing strategy, planning and implementation on an ongoing basis, including content development and associated reporting.
Evaluate, regularly analyze and report out on the performance of every marketing campaign by channel and recommend/implement needed changes, enhancements, additional investment or termination of campaigns, etc.
Assist in delivering increasingly higher quality leads by filtering out non-Marketing-Qualified Leads
Deliver regular/automated sales & marketing reporting and analysis to respective stakeholders across the firm
Manage Social Media and Review Platforms
Assist in managing phone vendor
Provide project management or project management support for special projects.

Requirements:

Highly organized individual work style
Proven experience with growing a social media following
Strong marketing writing skills
Understanding of CRM & Marketing Automation 
Basic expertise in the use of web analytics and A/B testing approaches
Database or reporting skills; Advanced Excel and PowerPoint a plus
Bachelor’s degree Required; emphasis in marketing preferred
Project Management experience