Beauty

Freelance
Print this Job Refer a Friend Apply for this Job!
Job# 31980 BH# 369495
Contact# 5609334

Marketing Manager, Mass Beauty

Client Overview: 

Our client is an iconic beauty company creating the latest skin care and makeup must-haves. Their groundbreaking, high-quality, and on-trend approach inspire you to feel your most confident every day.

Position Overview:

In this position, you would be responsible for leading the influencer and social media strategy and overseeing new product launches.

Responsibilities:

• Direct and implement the influencer and social media strategy and execute sustainable, consumer-centric plans activating all aspects of the marketing mix

• Manage all aspects of new product launches from developing strategy to execution and build consumer, competitor, and retailer expertise

• Forecast and monitor sell-in and sell-through to achieve business needs and coordinate all U.S. marketing campaign collateral

• Oversee weekly and monthly business analysis and present key recommendations, best practices, and strategy

• Work directly with Account Directors to maximize retailer opportunities and activations and partner with cross-functional teams to align brand strategies

Key Qualifications:

• Bachelor’s degree in marketing; master’s degree preferred

• 3-5 years’ brand management experience

• Mass market beauty background

• Social media influencer strategy and execution experience