Marketing Manager (Media)
Marketing Manager (Media)
3 month contract (paternity leave)
Our client is the leading coffee retailer based out of SODO. The Media Manager position contributes to the company’s success by providing subject matter expertise of digital and response media to maximize the impact of our out-of-store (OOS) media investments.
This team is the Out of store marketing channels, paid media, ensuring the marketing, creative, campaign messages being generated is put out within the marketplace to reach the right people, right time, right place. This can involve, social, paid search, banner adds, digital to traditional (tv – print). This role is a backfill for a person who facilitating a digital direct response. Everything is tied to a specific cost per objective so need someone who has a keen eye to performance marketing and very specific business objectives.
This role lies within the internal media team, specifically supporting media campaign efforts within retail product introductions, search engine marketing and gift cards. The best candidate would be able to be comfortable serving in both a lead role and as a team consultant depending on the project and program. Scope involves all activities from planning through to campaign reporting, optimization and billing.
This role involves coordinating among multiple stakeholders, including Marketing, Creative Studio and Strategy/Business Intelligence, Martech, as well as with our media and creative agency partners and media vendors. The desired candidate will have a strong media background with depth in digital media and specific expertise in direct response campaigns, Search Engine Marketing, and targeting methodologies. This candidate would need to be knowledgeable in the programmatic ecosystem, PMPs, DSPs, Ad exchange partners, 3rd party data sources, and success metrics for deployment of these tools for campaigns as well as ongoing organizational improvement.
Manager Media role is focused primarily on media support for Retail, Rewards, and new brand initiatives. Digital media responsibilities and essential job functions include, but are not limited to, the following:
* Maintain visibility and coordination across campaigns to ensure enterprise wide digital media activity is being managed and upheld to industry best practices and standards
* Ensure proper stewardship of media spend
* Communicate and socialize media strategies, tactics, insights, learnings, and reporting with key internal stakeholders
* Inform and guide digital media measurement and campaign KPI’s
* Build and maintain relationships with agency, industry and cross-functional partners
* Socialize media learnings and benchmarks internally
Required Knowledge, Skills and Abilities:
1. Heavy in Paid Search experience
2. Display media experience
3. The use of data and reaching the right audience
24 Seven is a strategic staffing and recruiting firm specializing in marketing, creative and digital talent. We partner with forward-thinking companies and brands to support their evolving talent demands. From freelance, to fulltime, and executive-level searches, we deliver talent that meets our clients’ needs both professionally and culturally with offices in New York, London, Toronto, Los Angeles, Santa Monica, Orange County, Chicago, San Francisco, Seattle, Portland, Philadelphia and Atlanta.