Beauty

Fulltime
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Job# 33544 BH# 375347
Contact# 5813575

Marketing Manager, US Fragrance Marketing

Client Overview: 

Our client is an iconic beauty brand creating the latest must-haves for every beauty enthusiast. Their innovative, on-trend, and high-quality products inspire you to feel your most confident every day.

Position Overview:

As the Marketing Manager, you would develop and execute annual marketing plan activities for all fragrance brands and ensure successful implementation of the plan, working with cross-functional teams.

Responsibilities:

• Develop and execute annual marketing plan activities for all fragrance brands and ensure successful implementation of the plan, working with cross-functional teams

• Manage the ongoing day-to-day activities in the areas of marketing plan development and execution and prepare marketing plans for specific products and categories

• Spearhead US plans for new product launches and seasonal promotions and identify trade needs and opportunities and distribution strategies in line with trade promotions for US retailers

• Analyze the potential opportunity of new product launches, making recommendations based on sales and profit analysis

• Work with sales and retail experience on in-store presentation of brands and analyze and make recommendations for sku rationalization, partnering with cross-functional teams on analysis

• Manage creative needs for customer activations, including in-store collateral, blow-ins, co-op advertising, and digital assets

Key Qualifications:

• Bachelor’s degree; MBA preferred

• 5+ years’ marketing, brand management and/or customer marketing experience

• Knowledge in all areas of marketing, including the ability to provide analytical insights, develop and implement marketing programs and marketing plan management experience

• Understanding of advertising, sales marketability, sales and expense budgets, inventory, and profit and loss

• Experience in fragrances and/or beauty and/or personal care categories preferred

• Proficient with Nielsen and Microsoft Excel and PowerPoint