Digital Marketing

Fulltime
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Job# 31574 BH# 368508
Contact# 5162248

Marketing Technology Director

Posting Date: 01/29/19
Title: Director of Marketing Technology
Location: Atlanta, GA
Job Type: Full-Time

Our client is a leading automotive company with an expansive network. They are looking to diversify their Marketing team by adding a Director of Technology. The Director of Marketing Technology will lead tech strategy to promote growth for the brands that fall under this business unit. This position will partner across the company with Media, Product, Technology and Analytics to develop a cohesive customer experience focusing on optimizing strategy through tools, technology and approach.

Responsibilities: 

- Lead implementation of new technologies

- Evaluates third party tools for potential implementation

- Innovate on current systems, utilizing technology to bring cross-functional teams closer to their goals

- Lead tagging strategy, governance and execution

- Develop, coach, and mentor team members

- Interpret data to create actionable insights

- Act as internal consultant to business partners

Key Qualifications:

- Have a passion for marketing tech, data integration and campaign optimization

- 9+ years of marketing experience , including 5+ years in a leadership role

- Strong analytical and problem-solving skills

- Proficiency in Adobe, Neustar, attribution partners, and LiveRamp

 - Bachelor's Degree in Marketing, Communications, or other related field