Digital Marketing

Freelance
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Job# 30668 BH# 361872
Contact# 6262378

Media Analyst

Client Overview:

Our client is a well-known specialty retailer creating must-have products for everything home.  Their innovative, high-end, and on-trend products transform every space into a relaxing oasis.

Position Overview:

In this role, you would be responsible for managing digital marketing planning and coordination to drive online and in-store revenue growth through display channels .
 

Responsibilities:

• Oversee digital marketing planning and coordination to drive online and in-store revenue growth through display channels
Assist with the planning process and budgeting for the customer journey from top to bottom of funnel to drive new and repeat customers

• Evaluate new opportunities, including private exchanges, targeting strategies, data sources, and creative opportunities
• Establish campaign KPI goals, ensure expectations are met, and educate partners on best practices and new strategies

• Collaborate with the ad operations team to manage campaigns and execute all campaign elements in a timely and accurate manner 
 

Key Qualifications:

• Bachelor’s degree
• 1-2+ years’ display advertising or digital marketing experience

• Agency experience preferred 
• Understanding of various ad tech, including ad servers, site analytics tools, DSPs, CRM onboarding, dynamic creative partners, exchanges, and data partners