Media Planner

Client Overview:

Our client is a renowned media planning agency presenting unmatched solutions for an extensive portfolio of iconic brands across beauty, retail, theater, culture and entertainment. Their cutting-edge, modern, and integrated approach propels them at the forefront of the industry.

Position Overview:

As the Digital Media Planner, you would be responsible for leading all aspects of digital media campaigns, including buying, planning, and reporting for assigned clients.

Responsibilities:

• Oversee all aspects of digital media campaigns, including buying, planning, and reporting for assigned clients

• Establish strong business relationships with existing and prospective clients; negotiate with media representatives 

• Remain current of emerging industry trends and best practices and provide recommendations and innovative concept to drive each channel and customer account performance

• Generate campaign performance reports for all campaign key performance indicators and present key findings to improve programs

• Develop RFP’s, compile media packages, create compelling POV’s, and manage strong relationships with media publishers

Key Qualifications:

• Well rounded experience in the media buying and planning for direct response space
• Familiar with Google Search and Bing Search, Facebook Advertising, and DoubleClick/Adwords
• Knowledge of Direct Response 
• Ability to set up reporting and speak to findings directly to agency clients