Digital Marketing Jobs
Media Planner
Client Overview:
Our client is a renowned media planning agency presenting unmatched solutions for an extensive portfolio of iconic brands across beauty, retail, theater, culture and entertainment. Their cutting-edge, modern, and integrated approach propels them at the forefront of the industry.
Position Overview:
As the Digital Media Planner, you would be responsible for leading all aspects of digital media campaigns, including buying, planning, and reporting for assigned clients.
Responsibilities:
• Oversee all aspects of digital media campaigns, including buying, planning, and reporting for assigned clients
• Establish strong business relationships with existing and prospective clients; negotiate with media representatives
• Remain current of emerging industry trends and best practices and provide recommendations and innovative concept to drive each channel and customer account performance
• Generate campaign performance reports for all campaign key performance indicators and present key findings to improve programs
• Develop RFP’s, compile media packages, create compelling POV’s, and manage strong relationships with media publishers
Key Qualifications:
• Well rounded experience in the media buying and planning for direct response space
• Familiar with Google Search and Bing Search, Facebook Advertising, and DoubleClick/Adwords
• Knowledge of Direct Response
• Ability to set up reporting and speak to findings directly to agency clients