Digital Marketing

Freelance
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Job# 31649
Contact# 6345056

Media Planner

ClientOverview: 

Ourclient is a well-known company specializing in providing exceptional mediasolutions. Their innovative,dynamic, and customized approach presents unparalleled results to drivebusiness across the globe.

 

Position Overview:

Inthis role, you would be responsible for managing allaspects of integrated media campaigns, including paid digital, broadcast, and print media. You would also be responsible for leading buying, planning, and reportingfor assigned clients

 

Responsibilities:

Oversee all aspects of media campaigns, including digital, print, TV, and radio and leadbuying, planning, and reporting for assigned clients

Collaborate withaccount and media planning teams to ideate media strategies, tactics, andtargeting for media plan

• Ensure information is presented to the client in a client-friendly, digestible format that conveysthe key takeaways and insights

• Remain current of emerging industry trends and bestpractices and provide recommendations and innovative concept to drive eachchannel and customer account performance

• Generate campaign performance reports for all campaign keyperformance indicators and present key findings to improve programs

• Develop RFP’s, compile integrated media packages,create compelling POV’s, and manage strong relationships with mediapublishers

 

Key Qualifications:

• Bachelor’s degree

•  3+ years’ digital media buying experience

Experiencebuying programmatic display, paid social, or PPC media

Experience trafficking digital media campaigns, havean ad operations background, or understanding of technical digital media setups