Fashion Jobs
Omni-Channel Marketing Coordinator
Client Overview:
Our client is an international luxury fashion brand, offering apparel, jewelry, shoes, watches, and accessories for women, men, and children. Their iconic, glamorous, and fashion forward approach attracts A-list celebrities and stylish individuals alike.
Position Overview:
In this role, you would be responsible for assisting with all aspects of marketing program implementation and reporting to the Omni-channel Marketing Manager. You would also help with developing omni-channel initiatives and executing targeted email and direct mail marketing campaigns.
Responsibilities:
• Collaborate with various internal and external partners to coordinate, develop, schedule, produce, execute, and analyze marketing campaigns
• Oversee lists audience segmentation and testing and track email campaigns; monitor email engagement and deliverability and track online conversions
• Assist with the creation and implementation of direct mail initiatives and direct marketing programs, including email campaigns, store openings and closings, digital programs/promotions, wholesale/leased programs, and marketing communications
• Liaise with Omni-channel Marketing Manager, Retail Operations, and eCommerce to enhance customer acquisition, retention, reengagement, and conversion via multi-channel marketing initiatives
• Develop weekly, monthly, and quarterly reports, capturing KPIs, campaign summaries, test analysis, and ad hoc research
• Manage calendars, schedule appointments, file documents, and maintain direct mail archive
Key Qualifications:
• Bachelor’s degree in marketing, advertising, communication, or related field
• CRM marketing experience and familiarity with leading ESPs, BI tools, and web analytics software
• Retail/ecommerce experience preferred
• Advanced with Microsoft Office suite