Omni-Channel Marketing Coordinator

Client Overview: 

Our client is an international luxury fashion brand, offering apparel, jewelry, shoes, watches, and accessories for women, men, and children. Their iconic, glamorous, and fashion forward approach attracts A-list celebrities and stylish individuals alike.

Position Overview:

In this role, you would be responsible for assisting with all aspects of marketing program implementation and reporting to the Omni-channel Marketing Manager. You would also help with developing omni-channel initiatives and executing targeted email and direct mail marketing campaigns.

Responsibilities:

• Collaborate with various internal and external partners to coordinate, develop, schedule, produce, execute, and analyze marketing campaigns

• Oversee lists audience segmentation and testing and track email campaigns; monitor email engagement and deliverability and track online conversions 

• Assist with the creation and implementation of direct mail initiatives and direct marketing programs, including email campaigns, store openings and closings, digital programs/promotions, wholesale/leased programs, and marketing communications
• Liaise with Omni-channel Marketing Manager, Retail Operations, and eCommerce to enhance customer acquisition, retention, reengagement, and conversion via multi-channel marketing initiatives 
• Develop weekly, monthly, and quarterly reports, capturing KPIs, campaign summaries, test analysis, and ad hoc research

• Manage calendars, schedule appointments, file documents, and maintain direct mail archive

Key Qualifications:

• Bachelor’s degree in marketing, advertising, communication, or related field 
• CRM marketing experience and familiarity with leading ESPs, BI tools, and web analytics software 
• Retail/ecommerce experience preferred 

• Advanced with Microsoft Office suite