Digital Marketing

Fulltime
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Job# 33122 BH# 374945
Contact# 5162248

Paid Media Manager

Client Overview:

Our client is a renowned digital marketing agency presenting cutting-edge solutions for customer acquisition and retention like no other. Based in the heart of Atlanta, their groundbreaking, modern, and on-trend approach is building brands across e-commerce, retail, and travel.

Position Overview:

As the Paid Media Manager, you would be responsible for planning, developing, executing, reporting and tracking paid search and paid social channels.

Responsibilities:

• Create and execute key client paid search and paid social media strategies and plans and write creative copy for paid search and social media campaign ads 
• Manage and optimize campaigns on-time and within budget on major platforms, including Google, Facebook, Yahoo, and Bing

• Prepare optimization reports and bid recommendations based upon key campaign metrics, including CTR, conversion rate, and ROI/margin 
• Handle media buying and associated engine account setup and write detailed analysis documents to trend campaign performance 
• Explore and recommend new and innovative creative paid media solutions and analyze results, make recommendations for future campaigns, and deliver relevant reports to client team 
• Produce strategic planning documents, and competitive analyses as well as internal and client presentations 

Key Qualifications:

• Bachelor’s degree in Marketing, Advertising, Communications, or related field 

• 2+ years’ SEM and/or paid social buying and planning experience 
• Internet or interactive advertising agency background a plus 
• Experience managing ROI/margin driven campaigns in Google AdWords, Bing Adcenter, Facebook and various 2nd Tier Engines 
• Fluent in Adwords Editor, Bing Adcenter, Facebook Power Editor, and the Microsoft Suite