Marketing

Freelance
Toronto, CA
04-11-2018
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Job# 28168 BH# 347371
Contact# 6236396

Paid Media Specialist

Client Overview: 

Our client is a renowned digital agency presenting cutting-edge solutions for a diverse portfolio of brands. Their groundbreaking, integrated, and collaborative approach propels them at the forefront of the industry.

Position Overview:

In this role, you would be responsible for managing all aspects of paid media strategy, including concept development and execution.

Responsibilities:

• Oversee all aspects of paid media strategy, including concept development and execution; build, manage, and optimize paid search campaigns

• Create a comprehensive paid media strategy and present recommendations for channels, tactics, and messaging to achieve the client’s objectives
• Lead programmatic display campaigns and collaborate with external vendors as necessary to execute campaigns 
• Develop and execute A/B testing plans to drive performance and identify opportunities for innovation within advertising campaigns
• Evaluate campaign performance and present key insights to the internal team and clients; remain current of emerging industry trends and best practices
 

Key Qualifications:

• Bachelor’s degree
• 3+ years’ paid media campaign and Google Analytics  experience

• A/B paid campaign testing experience