Paid Media Specialist
Our client is a renowned digital agency presenting cutting-edge solutions for a diverse portfolio of brands. Their groundbreaking, integrated, and collaborative approach propels them at the forefront of the industry.
In this role, you would be responsible for managing all aspects of paid media strategy, including concept development and execution.
• Oversee all aspects of paid media strategy, including concept development and execution; build, manage, and optimize paid search campaigns
• Create a comprehensive paid media strategy and present recommendations for channels, tactics, and messaging to achieve the client’s objectives
• Lead programmatic display campaigns and collaborate with external vendors as necessary to execute campaigns
• Develop and execute A/B testing plans to drive performance and identify opportunities for innovation within advertising campaigns
• Evaluate campaign performance and present key insights to the internal team and clients; remain current of emerging industry trends and best practices
• Bachelor’s degree
• 3+ years’ paid media campaign and Google Analytics experience
• A/B paid campaign testing experience