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Job# 37511 BH# 393281
Contact# 6391720

Paid Search Marketing Manager - Full Time ($80k+)

Our client, a Digital Consulting Company, is looking for a Full Time Paid SearchMarketing Manager. This person will ideally come from a marketing or media agency and have digital and traditional marketing experience.

Manager of Paid Search (Search Engine Marketing) is accountable for successfully managing Paid Search campaigns for multiple vertcals – eCom and membership driven business models. The main responsibilities in this role are to be the go-to Search expert, successfully leading the day-to-day the Paid Search campaigns.

Key Responsibilities:
· Oversees and guides paid search program for all clients
· Contributes to the development and execution of market strategies for Paid Searchcampaigns, including developing strategic roadmaps, test plans, and risk/benefit analysis; as well as analyzing results and developing actionable insights.
· Responsible for translating objectives from client and account leadership and translating into strategy and tactics for paid search campaign.
· Performs day-to-day campaign activities for paid search campaign, including: bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, etc.
· Employs analytical reasoning, data analysis, and problem solving skills to effectively and efficiently manage campaigns.
· Demonstrates thought leadership and professional communication skills by developing and delivering client facing materials, such as presentations, Point of Views, business cases, and performance reports. Proven success managing client relationships directly.

What You'll Do:
Media Planning /Management
Oversees and guides paid search program for all clients
Contributes to the development and execution of market strategies for Paid Searchcampaigns, including developing strategic roadmaps, test plans, and risk/benefit analysis; as well as analyzing results and developing actionable insights.
Responsible for translating objectives from client and account leadership and translating into strategy and tactics for paid search campaign.
Performs day-to-day campaign activities for paid search campaign, including: bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, etc.
Analysis & Reporting:
Lead – Curate ,write and deliver optimization analysis based on business goals (ROAS, CPA, CPL, CAC etc.)
Maintain and QA client reporting, working with our Business Intelligence team to ensure campaign reporting integrity
Ensure proper trafficking and tracking of campaigns
Work with client and internal staekholders to develop testing metrics and priorities by channel/client.
Management & Thought Leadership:
Demonstrates thought leadership and professional communication skills by developing and delivering client facing materials, such as presentations, Point of Views, business cases, and performance reports. Proven success managing client relationships directly.
Partner and collaborate with cross-function channels & teams (Strategy, BI, Creative), to support omni-channel strategies, align with media and maximize opportunities
Serve as in-house channel expert. Keep internal and client teams up to date with best practices recommendations and industry trends.

Core Skills/Experience:
Certifications: Google Ads Certification, Microsoft Ad Certification (preferred, not required), GA certified, Apple Search (preferred, not required)
3rd party management tool (SA360, Kenshoo) experience
3+ years of eCommerce/ Performance Marketing paid search experience (within the last 1-2 positions held)
$200K to $250K+/month paid search – direct campaign management only (must have hands-on-keyboard experience within last year of employment)
Experience working with product shopping feed vendors
Experience working with a large amount of SKUs
Experience in Salesforce, Adobe Marketing Cloud, YouTube.
Experience with data visualization tools (Domo, Tableau, etc.)
Experience Project Management tools (Asana, Basecamp, etc.)
2+ years Google Display Network experience (preferred, not required)

Additional Skills/Experience:
Experience in trafficking with third party ad server such as SA360, Kenshoo
Expertise in tracking strategy and ensuring quality implementation by working with team to set up and troubleshoot pixels
Proficiency in Excel, Word, and PowerPoint
Ability to manage multiple tasks and deliver results in a fast-based environment
Meticulous attention to detail
Strong verbal & written communication skills
perfection, kaizen, and constant innovation to increase the Company’s performance and resources. Shopping Campaigns and Merchant Product Feeds/Marketplaces management (ex. Amazon, Walmart, Ebay, etc.) and inside as part of R&Rs
Experience with management of Shopping Portal Product Feed Platforms for Marketplace management (ex. Channel Advisor, Feedonomics. Etc)
Working understanding of cross media channels, specifically SEM/SEO best practices
Finally, you must be a constant student of digital media – no matter how many years of experience you have under your belt. You must see these disciplines as areas of your mastery – from the basics to the most complex. In short, we are looking for passion, pursuit of perfection, kaizen, and constant innovation to increase the Company’s performance and resources.