Digital Marketing

Freelance
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Job# 33115 BH# 374941
Contact# 5979237

Paid Search Specialist

Client Overview:  Our client is a global, innovative, and industry leading advertising agency working with an iconic beauty brand presenting the latest skincare, makeup, and fragrance must-haves.

Position Overview:  As the Paid Search Specialist, you would be responsible for creating and optimizing paid search campaigns for clients.

Responsibilities:

• Develop, optimize, and maintain paid search campaigns for clients and understand client objectives

and how to maximize those measures of success through tactical strategies and technologies

• Lead daily campaign and budget management and evaluate data on a weekly, bi-weekly, and monthly basis

• Communicate with clients, vendors, and partners, establish SEM best practices, and create production sheets for clients

• Remain current of industry news and emerging trends and develop POVs to communicate relevant updates to clients

• Test across various campaign variables that create client-specific insight and feed future successions of testing

Key Qualifications:

• Bachelor's degree

• 2-4+ years’ SEM/PPC experience, preferably with agencies
• Understanding of SEM industry, including major players and supporting bid management tools, such as Marin, Kenshoo, AdWords, Bing Ads, and Gemini

• Experience working on enterprise level PPC accounts with large budgets

• Advanced ability with keyword research, ad copy writing, landing page optimization, and bid management

• Social media, web analytics, and SEO experience a plus